AMAZON WEB SERVICES @ SUPER BOWL 2026

PRODUCED AT BRDG STUDIOS

Working closely with Amazon Web Services and NVE Experience Agency, I stewarded the production of two custom touchscreen experiences and one custom animation demonstrating the powerful AWS products powering the NFL. The intent was to simplfy these powerful products into engaging content for guests.

Interactivity experiences include: an exploration AWS’s impact through hotspots on an immersively illustrated player physique, with motion interstitials zooming into each spot using information from the Sagemaker product and a knowledge based trivia game where guests have a chance to play the role of a Fantasy GM, highlighting how AWS gives users access to actionable data insights and visualizations through the Quicksight service. Motion experience shows how AWS gives organizations access to build Agentic AI tools that drive efficiency at scale. Bedrock allows users to automate labor intensive tasks like sorting media at speeds as fast as the NFL with a simple text prompt.

Art Direction by: Matthew Tarosky, Peter Brodhead, Jennifer Todd, Joseph Lovarco, Andrew Buskirk, Kipp Jarden, Aleister Williams, Aaron Plaksen, Patrick Barry

Previous
Previous

MULTIPLIER x J.P. MORGAN PAYMENTS

Next
Next

PELOTON @ F1 LAS VEGAS 2025