THE LEGO BRAND X FIFA FAN FEST, ATLANTA

PRODUCED AT BRDG STUDIOS

I conceptualized and supervised the creation of this all-in, gaming experience, alongside XD Agency and LEGO, where the user must break down a wall of bricks and score as many goals as possible in 120 seconds against a LEGO mini fig goalie. I designed the gaming mechanics, object of the game, and overall user journey. I worked with contractors, including animators and voice actors, to make this experience simple yet fun and true to the LEGO and FIFA brand.

Photography is not mine.