Nike NYC Marathon Directory

PRODUCED AT BRDG STUDIOS

At Nike’s NYC Flagship store, House of Innovation, I designed and supervised the programming of this interactive guide for both marathon racers and attendees. This interactive experience allowed users to navigate a 3D model of the New York City Marathon Route and explore landmarks, running clubs, Nike race week events and all the important location and dates surrounding the NYC Marathon Race. I designed the main UI that the user interacted with on the lower screen and the visual UI in the upper, large scale LED screen. I led the overall creative direction for this activation while applying official Nike branding guidelines to a product that brought the NYC Marathon to life in a whole new way.

The System was built in Unreal 5 and displayed on a curved 1.8mm LED wall mounted on a custom fabricated LED structure.

Photography does not belong to me,