Nike NYC Marathon Directory

PRODUCED AT BRDG STUDIOS

At Nike’s NYC Flagship store, House of Innovation, BRDG Studios designed, programmed and installed this interactive guide for both Marathon Racers and Attendees. This interactive experience allowed users to navigate a 3D model of the NYC Marathon Route and explore landmarks, running clubs, Nike race week events and all the important location and dates surrounding the NYC Marathon Race. I designed the UI that the user interacted with on the lower screen and the visual UI in the upper, large scale LED screen. I led the creative direction and applied official branding guidelines to a product that brought the NYC Marathon to life in a whole new way.

The System was built in Unreal 5 and displayed on a curved 1.8mm LED wall mounted on our custom fabricated LED structure.

Photography is not mine.