Nike Pegasus 41

PRODUCED AT BRDG STUDIOS

At Nike’s NYC Flagship stores, including House of Innovation, BRDG Studios designed, programmed and installed custom display fixtures for the Pegasus 41 running shoe launch.

The display fixtures included elements, such as Video LED backlit CNC map of Manhattan, inlayed with polished stainless steel, 3 custom plasma tubes, and 4 different experiments showcasing the technology of the shoe. I designed the map used in the CNC map and worked with the industrial design team and project manager in making decisions that resulted in a clean, minimal layout that was CNC’ed and applied to the final product in which the technology guided the branding narrative.

Photography is not mine.