Peloton @ F1 Las Vegas 2025

PRODUCED AT BRDG STUDIOS

I worked along side BRDG Studios with Dogcatcher and Peloton to create a racing game that allowed users to ride a Peloton bike and race their counterparts around an illustration of the F1 Las Vegas track. Players would compete against each other and a chance to earn a place on a leaderboard of top players.

I created wireframes and a visual narrative that Dog Catcher utilized and applied their creative direction, to, resulting in a simple yet fast paced game that brings out the user’s competitive side. The final turnout of the overall user flow originated from rounds of user experience briefs and the application of user decisions that could effect the overall function and end perception of the experience.

Photography is not mine.